Timeline
12 weeks
My Role
Solo contracted client based project for Atigro LLC. WT-Mobile App
Guided by CEO: Ken Fischer
Area of Focus
Product Strategy + UI Design
PROBLEM
Whiting-Tuners Workers Struggled to finalize their assigned tasks
The WT-Crews, workers who deal with constant flooding of tasks, are some of the busiest people on the planet. Despite the hectic work orders and job tasks, they still manage to push through to get as much work done as possible—and, ahem, fear leaving tasks unfinished.
However, I've also noticed, although they'd sacrifice their sleep, time, and energy towards their career, they failed to memorize every single day to day work tasks. To these workers in their late 40s to early 50s, memorizing and keep track of all these overwhelming job tasks feels like a never ending storm. How was there this disconnect in their lives?
"How might we allow workers to finish tasks productively and not feel overwhelmed?"
SOLUTION
Priority List is Key
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Increase productivity by having the most important task done early
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Provides a clear sense of direction and task details to avoid confusion
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Avoid consequences of forgetting tasks at the end of the day
Have Assigned Daily & Weekly Task lists
* According to the American Society of Training and Development
My Design Process
Navigating Iconography Challenges: As the design process unfolded, a challenge emerged regarding the color scheme for icons. The client favored orange, while accessibility standards advocated for a more universal color. In response, I introduced a visual breadcrumb trail, seamlessly integrating the desired orange hue. This not only addressed the accessibility concern but also added a distinctive touch to the navigation experience.​​​
User-Centric Registration and Ordering: To enhance user understanding, a strategic decision was made to implement a user registration system. Inspired by color psychology, distinct hues like baby blue and light green were assigned to rental, yard goods, and services. This not only clarified the registration process but also added a subtle touch of distinction to each category.
Efficient Categories and Real-time Status Checks: The categorization buttons were meticulously arranged to create a clear visual hierarchy, enhancing user navigation. Secondary buttons complemented this arrangement, contributing to an intuitive interface. A feature allowing real-time status checks on items was seamlessly integrated, adding transparency and building user trust.
Whiting Tuner is involved in the construction and project management industry. They offer a range of services, including construction management, general contracting, design-build, and integrated project delivery. Their focus seems to be on catering to a diverse clientele, handling projects of varying sizes, and working collaboratively to meet or exceed client expectations.
The emphasis on innovation, collaboration, and best practices suggests a commitment to staying at the forefront of industry trends, working closely with clients, and implementing effective and efficient project management methodologies.
Collaboration at the Core: At the project's inception, collaboration was our guiding principle. Working alongside Atigro's design team, our virtual sessions were dynamic exchanges of ideas. Our goal was clear: optimize the user experience. Taking a cue from Amazon's successful interface for ordering and address changes, we aimed to replicate that efficiency, tailoring it to the unique needs of Whiting Tuner.​​
Simultaneous Design and Development Journey: The beauty of this project lies in the synchronicity of design and development. It's been a unique opportunity, and I'm genuinely grateful to have steered both aspects in tandem. Collaborating with Whiting Tuner allowed me not only to shape the design but also to seamlessly critique and guide our web developer's work. This dynamic interaction ensured that design concepts evolved hand-in-hand with the development process, keeping us precisely on track throughout this transformative journey.
End Result
The end result of the Whiting Tuner project stands as a testament to our commitment to innovation and user-centric design. The clients' elation with the final product is not merely a measure of success but a reflection of a harmonious collaboration and an intuitive design approach.
The vibrant and innovative color palette, meticulously tailored to match the client's vision, has not only enhanced the app's visual appeal but has also added a distinctive flair to its appearance. The clients find the application's aesthetic to be a breath of fresh air, an impactful fusion of functionality and style that resonates well with their brand ethos.
Moreover, the clients express immense satisfaction with the enhanced clarity in visualizing the entire process.
The streamlined categorization, intuitive navigation, and the thoughtful inclusion of real-time status checks have made the intricate project management processes far more accessible. Through regular updates and constant feedback loops, we ensured that the design evolution was not just a progression but a collaboration, aligning the app precisely with the clients' evolving needs.The continuous communication and iterative design approach have resulted in a final product that is not just a tool but an ally in problem-solving. The clients appreciate the ease with which they can now navigate complexities, think through challenges, and meet the evolving needs of their users. The Whiting Tuner project has become a seamless, visually appealing, and efficient solution, leaving both the clients and their users thoroughly satisfied.
